Founder Gym Business Basics Cohort Application

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Application Form

  • First Name *
  • Last Name *
  • Email *
  • Company Name *
    (List N/A if you don't have a name yet)
  • Company Website
  • Brief company description *
    (please do not write more than 2 sentences)
  • Why is building this company so important to you? *
    (please do not write more than 2 sentences)
  • What industry is your company? *
    Select an option

Link to Pitch Deck

If submitting via Google Drive, please ensure the link sharing is "Anyone with link" so our team is able to access the file.

Link to 90 Sec. Video

Format: In 90 seconds, introduce yourself, then briefly explain:

  • what you're building
  • what problem you're solving
  • how are you addressing it
  • why you're building it

We're looking for an unedited video of the founder(s) – no product demos or other visuals, please. Don't worry about quality or lighting. Just make sure voices are audible.

Videos should be no longer than 90 seconds. We recommend recording it on your phone or laptop and uploading it to YouTube.

Demographic Information

  • Race/Ethnicity *

    • Black
    • Hispanic/Latinx
    • East Asian
    • Middle Eastern, North African, or Arab
    • Native/First Nations, Indigenous, or Aboriginal
    • Pacific Islander
    • South Asian (including Bangladeshi, Indian, Nepali, Pakistani, and Sri Lankan)
    • Southeast Asian (including Burmese, Cambodian, Filipino, Hmong, Indonesian, Laotian, Malaysian, Mien, Singaporean, Thai, and Vietnamese)
    • White, Anglo, or European-American
    • I prefer not to answer

  • Gender Identity *

    • Woman
    • Man
    • Agender
    • Bigender
    • Gender non-conforming
    • Genderqueer
    • Trans
    • Other
    • I prefer not to answer

  • Age *

    • 18-22
    • 23-27
    • 28-32
    • 33-37
    • 38-42
    • 43-47
    • 48-52
    • 53-57
    • 55+
    • I prefer not to answer

  • Which of the following, if any, applies to you? *

    • Disabled or person with a disability (visible or invisible)
    • Served or serving in the Armed Forces (U.S. or global)
    • Person living on a low income (30% or below local medium income)
    • Immigrant
    • 1st-generation citizen
    • None of the above
    • I prefer not to answer

  • Do you identify as LGBTQIAP? *

    • Yes
    • No
    • I decline to state

Contact Information

  • Phone *

  • Company Location * Provide city & state (i.e. Cincinnati, OH) or If you're based outside of the U.S., provide your city & country (i.e. Mexico City, Mexico) or If you are virtual, where are you physically based?

  • What is your street address? *
    (i.e 2900 Reading Road)

  • Location (State) * Please Select the State of company's location or Country if outside of the US (If virtual, where are you physically?) Select an option

  • What is your zip code? *
    (i.e 45206)

  • LinkedIn Profile URL *
    e.i. https://linkedin.com/in/yourname

  • Founder Headshot * We will use this in our cohort directory

  • What's your role in your company? *

  • How many people are on your team including yourself? * Format: Decimal

  • What is your company's revenue YTD? * YTD = Year-to-Date Format: $

Business Assessment

  • Customer Personas
    Have you defined the demographics, motivations, and pain points of your customers? *

  • Customer Research
    What methods have you used to validate your business idea (e.g., interviews, surveys)?
    (List N/A if you haven't started this)

    • {name}

  • Feedback Collection
    Have you tested your product or idea with potential customers? *

  • Financial Basics
    Have you created financial models for your business, such as revenue projections or cash flow plans? *

  • Operational Planning
    What systems or workflows do you have in place to manage your business operations?
    (List N/A if you haven't started this)

    • {name}

  • Tool Familiarity
    Which tools (e.g., CRM, project management, finance) do you currently use or plan to use?

    • {name}

  • Brand Identity
    Have you established your business’s mission, vision, and core values? *

  • Launch Strategy
    Have you developed a plan to launch your business? If yes, what does it include?
    (List N/A if you haven't started this)

    • {name}

  • Social Media Presence
    Do you have an active social media presence for your business? *

Motivation and Commitment

  • Reason for Joining
    Why do you want to join this program, and what do you hope to gain? *

    • {name}

  • Supporting Others
    What type of support can you provide to other founders in the cohort? *

    • {name}

  • Time Commitment
    Are you able to commit to the 4-week program, including live sessions and asynchronous work? *

  • What else should we know?
    How did you hear about us? *

    • Media
    • Event
    • Referral
    • Applicant Research
    • Twitter
    • Instagram
    • Facebook
    • Newsletter
    • LinkedIn
    • Black Tech Week
    • Twitch Pitch
    • Other

  • If Other please explain

    • {name}

Submission

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